Starbucks To Open Tech-Based Location - Glass House Relations



Starbucks To Open Tech-Based Location


Unless you’ve been living under a rock for the past few decades, you know what Starbucks is. Aside from the chains’ creative drinks ranging from coffees to teas, to its infamous “Unicorn Frappuccino”, Starbucks has also made a name for itself with its quick adaptability to the latest market trends. (i.e the mobile order & pay app introduced in 2015.) Initially the app was launched as a test-run to see how consumers would react; not too long after launch it exploded and received better feedback than Starbucks could have ever anticipated.


With the app quickly becoming popular amongst avid Starbucks goers, baristas became so busy with handling mobile orders that the wait for walk-ins became extremely long, resulting in business lost (via Forbes). But Starbucks won’t stop there! Recognizing the need to eliminate the wait time for both mobile and walk-in orders, Starbucks is ready to test the waters with a mobile order only store location near its headquarters in Seattle. With 7% of the company’s revenue coming from mobile ordering back in 2015 when it was introduced, this innovative mobile order only model could set the industry standard for years to come. (via Forbes)


Starbucks’ willingness to constantly adapt to current market trends is exactly why the company has been so successful. Adrian Weidmann of StormStream Metrics seems to agree: “Test, experiment, measure and iterate. Starbucks is working through the digital transformation as any retailer should be doing. Learning and adapting is key to success.” (via Forbes)


Starbucks’ business goal is simple: pay attention to the customers. When you do that, everything else will fall into place. The customers are always right, right? (Well, that’s what we tell ourselves at least.) We choose Starbucks because we know it’s reliable and consistent no matter what location we might be ordering from.


For now, all we can do is hope this experiment is a success for Starbucks and its employees. After all, we know how it can get when we have to wait too long for our coffee…not a pretty sight!